22 lines
1.2 KiB
Markdown
22 lines
1.2 KiB
Markdown
---
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name: ads-analysis
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description: Use when analyzing the bundled mock advertising account, identifying campaign anomalies, or recommending budget and creative actions from mock ad metrics.
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---
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# Ads Analysis
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Call `mock_ads_metrics` before calculating, comparing, or explaining any account or campaign metric.
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Treat every returned value as fixture data. Never describe it as live, connected, or sourced from a real advertising platform. State the available date range when presenting results.
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Base all numeric claims on the tool response. Images may provide supporting creative context, but never use an image to invent or override spend, impressions, clicks, conversions, or revenue.
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Analyze the account in this order:
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1. Summarize spend, impressions, clicks, conversions, and revenue.
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2. Compare campaigns using derived efficiency metrics such as CTR, CPC, CPA, CVR, and ROAS when their denominators are non-zero.
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3. Flag meaningful outliers and explain the evidence for each flag.
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4. Recommend concrete budget, targeting, or creative actions, separating evidence from inference.
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If the requested range is unavailable, explain the limitation instead of extrapolating beyond the fixture.
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