blueming3andClaude Opus 5.5
012475ff71
Sync from SW-ads-global: six benchmark accounts through 89109-1 (2026-09-30), playbook and watch.py thresholds updated to match. Co-Authored-By: Claude Opus 5.5 (1M context) <noreply@anthropic.com>
214 lines
4.7 KiB
JSON
214 lines
4.7 KiB
JSON
{
|
|
"note": "每小时消耗与 D0 回收(USD),账户报表时区。新户关户后把它追加进来:outcome 写结果,lesson 写一句教训。",
|
|
"accounts": [
|
|
{
|
|
"short": "88775-5",
|
|
"date": "2026-09-27",
|
|
"kind": "good",
|
|
"enabled": "10:55",
|
|
"outcome": "消耗 1676.64 / 回收 2095.31 / ROAS 1.25,赚 419,未被罚,约 21:00 手动关",
|
|
"lesson": "起量第一个整点 1.29;每计划 1 条主力 CTR ≥ 23%;前期预警都自己回升;16-17 点最赚,18 点起衰退",
|
|
"hourly": {
|
|
"11": [
|
|
0.68,
|
|
0.38
|
|
],
|
|
"12": [
|
|
82.44,
|
|
106.38
|
|
],
|
|
"13": [
|
|
336.33,
|
|
453.4
|
|
],
|
|
"14": [
|
|
365.39,
|
|
396.63
|
|
],
|
|
"15": [
|
|
184.6,
|
|
242.2
|
|
],
|
|
"16": [
|
|
108.13,
|
|
200.48
|
|
],
|
|
"17": [
|
|
191.26,
|
|
289.46
|
|
],
|
|
"18": [
|
|
212.82,
|
|
211.89
|
|
],
|
|
"19": [
|
|
106.92,
|
|
118.26
|
|
],
|
|
"20": [
|
|
78.03,
|
|
73.49
|
|
],
|
|
"21": [
|
|
7.05,
|
|
4.93
|
|
],
|
|
"22": [
|
|
2.08,
|
|
2.9
|
|
],
|
|
"23": [
|
|
0.91,
|
|
0.7
|
|
]
|
|
}
|
|
},
|
|
{
|
|
"short": "88794-9",
|
|
"date": "2026-09-29",
|
|
"kind": "bad",
|
|
"enabled": "10:08",
|
|
"outcome": "消耗 218.97 / 回收 201.70 / ROAS 0.92,亏 17,未被罚,19:00 手动关",
|
|
"lesson": "起量就 0.86;CTR 全 20%+ 仍亏;按 ROAS 关 5 条后该段 1.12;跨 18 点冲回本反而回吐",
|
|
"hourly": {
|
|
"11": [
|
|
2.43,
|
|
1.88
|
|
],
|
|
"12": [
|
|
85.49,
|
|
73.76
|
|
],
|
|
"13": [
|
|
81.31,
|
|
71.89
|
|
],
|
|
"14": [
|
|
7.15,
|
|
10.63
|
|
],
|
|
"15": [
|
|
7.89,
|
|
10.8
|
|
],
|
|
"16": [
|
|
30.43,
|
|
28.81
|
|
],
|
|
"17": [
|
|
3.55,
|
|
3.63
|
|
],
|
|
"18": [
|
|
0.84,
|
|
0.47
|
|
],
|
|
"19": [
|
|
0.01,
|
|
0.0
|
|
]
|
|
}
|
|
},
|
|
{
|
|
"short": "88775-9",
|
|
"date": "2026-09-26",
|
|
"kind": "punished",
|
|
"enabled": "13:37(重开)",
|
|
"outcome": "消耗 280.69 / ROAS 1.84,约 15:00 ADVERTISER_ACCOUNT_PUNISH",
|
|
"lesson": "与剧无关猎奇图 + 性暗示;前一天开投约 4 小时被整体停用未查原因就重开;ROAS 高也被罚",
|
|
"hourly": {
|
|
"13": [
|
|
0.06,
|
|
1.03
|
|
],
|
|
"14": [
|
|
280.63,
|
|
522.34
|
|
]
|
|
}
|
|
},
|
|
{
|
|
"short": "88775-7",
|
|
"date": "2026-09-26",
|
|
"kind": "punished",
|
|
"enabled": "约 17:00",
|
|
"outcome": "消耗 1041.71 / ROAS 0.79,约 21:27 ADVERTISER_ACCOUNT_PUNISH",
|
|
"lesson": "晚上开投撞衰退时段;20 点一小时花 644 仍在亏;猎奇素材且检测 502 无人检查",
|
|
"hourly": {
|
|
"17": [
|
|
0.06,
|
|
0.0
|
|
],
|
|
"18": [
|
|
85.11,
|
|
74.36
|
|
],
|
|
"19": [
|
|
204.46,
|
|
192.82
|
|
],
|
|
"20": [
|
|
644.45,
|
|
486.49
|
|
],
|
|
"21": [
|
|
107.63,
|
|
72.95
|
|
]
|
|
}
|
|
},
|
|
{
|
|
"short": "88776-1",
|
|
"date": "2026-09-30",
|
|
"kind": "bad",
|
|
"enabled": "09:59",
|
|
"outcome": "停时消耗 38.11 / 回收 24.93 / ROAS 0.65,亏约 13,未被罚,13:13 按运营「亏损不超 20」全停",
|
|
"lesson": "20 张与剧无关猎奇图;CPM 约 0.1、CTR 20-30% 但回收差,4 部剧全在 0.5-0.75;起量第一个整点 0.64,SilverWing 在本户也亏(前两户 >1.1)",
|
|
"hourly": {
|
|
"10": [
|
|
0.04,
|
|
0.0
|
|
],
|
|
"11": [
|
|
8.23,
|
|
4.88
|
|
],
|
|
"12": [
|
|
25.11,
|
|
16.07
|
|
],
|
|
"13": [
|
|
4.73,
|
|
3.98
|
|
]
|
|
}
|
|
},
|
|
{
|
|
"short": "89109-1",
|
|
"date": "2026-09-30",
|
|
"kind": "bad",
|
|
"enabled": "15:28",
|
|
"outcome": "停时消耗 81.02 / 回收 47.52 / ROAS 0.59,亏约 33.5,未被罚,19:14 运营全停",
|
|
"lesson": "下午 15:28 开投,约 16:12 过审,17 点才有曝光,18 点起量时已进衰退时段:18 点一小时花 68.85 ROAS 0.59;30 张与剧无关猎奇图,10 部剧只有 5 部有量且全 <0.7;单条 Ad 吃掉一半消耗(CTR 26% ROAS 0.67);关户预警 18:42 起连报,运营 19:14 才回,多亏约 15",
|
|
"hourly": {
|
|
"16": [
|
|
0.0,
|
|
0.0
|
|
],
|
|
"17": [
|
|
5.11,
|
|
2.51
|
|
],
|
|
"18": [
|
|
68.85,
|
|
40.56
|
|
],
|
|
"19": [
|
|
7.06,
|
|
4.45
|
|
]
|
|
}
|
|
}
|
|
]
|
|
}
|