57 lines
2.9 KiB
Markdown
57 lines
2.9 KiB
Markdown
# VK optimization guidance
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Read this reference when the source is a VK Ads export or the user wants guidance
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that can be applied inside the VK advertising ecosystem.
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## Translate evidence into operator levers
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Keep the primary diagnosis at Ad level. Use Campaign and Ad Group only to locate the
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Ad, detect shared constraints, or describe the platform lever the operator must use.
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Choose the smallest justified lever:
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- **Creative control:** pause a persistently poor Ad, protect a mature winner, or copy
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a proven creative direction into a clean single-variable test. Change one meaningful
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variable at a time: opening hook, visual sequence, message, format, or CTA.
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- **Learning protection:** do not scale an Ad from one or two good days. Rank new Ads
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within the same learning pool and apply the 3 / 5 / 7-day checkpoints using mature
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KPI and adequate sample.
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- **Budget recovery:** after a sharp post-scale decline, recommend a rollback toward
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the last credible control budget and define a mature recheck window. A rollback is
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a recovery experiment, not proof that performance has returned.
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- **Audience or word-pack isolation:** when a previously strong combination fails
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after restructuring, separate creative fatigue from audience/keyword delivery.
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Recommend a clean control using the prior proven combination when its dated history
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exists; otherwise label the cause as a hypothesis.
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- **Controlled scaling:** scale durable winners through bounded budget increases or
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new isolated copies, subject to the user's platform practice and risk limit. Never
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fill a spend gap by forcing volume into an immature or deteriorating Ad.
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- **Delivery troubleshooting:** zero spend is not automatically poor performance.
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Ask the operator to inspect VK review/status, bid competitiveness, audience size,
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schedule, budget availability, and parent-level delivery constraints when the export
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cannot explain delivery.
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## Action wording
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Write recommendations so an operator can act without translating vague strategy:
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```text
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动作：回退预算并观察
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对象：Creative Alpha（Group One）
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依据：预算提升后，连续3个成熟日的CPI和次留成本同时恶化
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建议：回到最近稳定预算；保持素材、受众和出价不变
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复查：3个成熟日后；若仍未恢复则停止恢复测试
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```
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Every action should identify the Ad, evidence window, proposed lever, controlled
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variables, recheck date or sample, and exit condition. If the export has no budget,
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bid, status, audience, or change-history fields, state that limitation instead of
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inventing the exact VK setting.
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## Safety boundary
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This Skill provides VK-relevant decision support only. Do not claim to have changed
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VK status, budget, bid, audience, word pack, or creative. If the user separately asks
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for execution, require an execution-capable VK workflow and confirm the exact objects
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and mutations immediately before applying them.
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