2.9 KiB
VK optimization guidance
Read this reference when the source is a VK Ads export or the user wants guidance that can be applied inside the VK advertising ecosystem.
Translate evidence into operator levers
Keep the primary diagnosis at Ad level. Use Campaign and Ad Group only to locate the Ad, detect shared constraints, or describe the platform lever the operator must use.
Choose the smallest justified lever:
- Creative control: pause a persistently poor Ad, protect a mature winner, or copy a proven creative direction into a clean single-variable test. Change one meaningful variable at a time: opening hook, visual sequence, message, format, or CTA.
- Learning protection: do not scale an Ad from one or two good days. Rank new Ads within the same learning pool and apply the 3 / 5 / 7-day checkpoints using mature KPI and adequate sample.
- Budget recovery: after a sharp post-scale decline, recommend a rollback toward the last credible control budget and define a mature recheck window. A rollback is a recovery experiment, not proof that performance has returned.
- Audience or word-pack isolation: when a previously strong combination fails after restructuring, separate creative fatigue from audience/keyword delivery. Recommend a clean control using the prior proven combination when its dated history exists; otherwise label the cause as a hypothesis.
- Controlled scaling: scale durable winners through bounded budget increases or new isolated copies, subject to the user's platform practice and risk limit. Never fill a spend gap by forcing volume into an immature or deteriorating Ad.
- Delivery troubleshooting: zero spend is not automatically poor performance. Ask the operator to inspect VK review/status, bid competitiveness, audience size, schedule, budget availability, and parent-level delivery constraints when the export cannot explain delivery.
Action wording
Write recommendations so an operator can act without translating vague strategy:
动作：回退预算并观察
对象：Creative Alpha（Group One）
依据：预算提升后，连续3个成熟日的CPI和次留成本同时恶化
建议：回到最近稳定预算；保持素材、受众和出价不变
复查：3个成熟日后；若仍未恢复则停止恢复测试
Every action should identify the Ad, evidence window, proposed lever, controlled variables, recheck date or sample, and exit condition. If the export has no budget, bid, status, audience, or change-history fields, state that limitation instead of inventing the exact VK setting.
Safety boundary
This Skill provides VK-relevant decision support only. Do not claim to have changed VK status, budget, bid, audience, word pack, or creative. If the user separately asks for execution, require an execution-capable VK workflow and confirm the exact objects and mutations immediately before applying them.