Standard daily brief format

Follow this four-section structure exactly. Keep the brief decision-led, but include exact dates, mature windows, and enough evidence to audit each action.

1. 是否达标

Use compact lines:

1. 是否达标
- KPI 1：实际值（达标/未达标；数据日期/成熟 cohort 日期；目标）
- KPI 2：实际值（达标/未达标；数据日期/成熟 cohort 日期；目标）
- 日消耗：实际值 / 目标值，差额 xx（达标/未达标；目标类型和范围）

Evaluate at the confirmed portfolio/account scope unless a narrower scope was given. Never use the same date automatically for same-day acquisition and lagged retention or revenue KPIs. Add at most two short caveats here for material maturity or data issues. If KPI Gate B is unsatisfied, state 无法判定 and ask one consolidated question before producing action labels.

2. 问题分析

Start directly with the Ad-level learning-period and stable-period pools. Do not add a Campaign ranking table or Campaign层级/层级判断 subsection. Campaign and Ad Group may appear only in an Ad identity when duplicate names require disambiguation. Keep each decision adjacent to its evidence, using a compact labeled line rather than a separate visual card.

学习期池排名

Rank	Ad	Age / checkpoint	Spend / budget fill	Mature KPI result	Peer position	Decision

Rank comparable new Ads within the same objective and launch cohort. When multiple Ads launch together, rank them within that test cohort. Explain day-3 pruning and day-5/day-7 observation or promotion decisions.

稳定期池排名

| Rank | Tier | Ad | Latest mature day | Recent 7D / prior 7D | KPI pass pattern | Stability / change | Diagnosis | Decision | |---|---|---|---|---|---|---|---|

Use exactly these tiers:

S-优质：KPI超额完成且多日稳定。
A-稳定：KPI达标，样本与持续性足够。
B-波动待优化：存在波动或部分KPI未达成，但仍有明确优化空间。
C-劣质：KPI严重或持续不达标，属于风险项。

Rank Ads within and across tiers by primary KPI, number of KPI passes, persistence, sample confidence, and spend impact. Every row must include a concrete 决定 such as protect, hold, reduce, optimize/retest, pause, or replace creative, together with its checkpoint or exit condition when observation continues.

3. 建议动作

Group recommendations under only the headings that have qualifying rows:

3. 建议动作
- 暂停：<完整层级名称>；原因：<证据>；释放配置预算 xx。
- 下调：<完整层级名称>；表现波动，建议预算从 xx 下调至 xx；保持至 <成熟日期/样本> 后复查；退出条件：xx。
- 保持观察：<完整层级名称>；当前通过 xx/总 KPI；保持哪些变量不变；在第 5/7 天或指定成熟日复查。
- 扩量：<Ad 名称>；近 xx 个成熟日表现很好；建议采用 <可用的受控扩量方式>；回退条件：xx。
- 补量：距离日消耗目标还差 xx；现有合格扩量容量 xx；仍缺 xx，需新增 Ads <数量或“待测试预算确认”>。
- 素材预警：<Ad 名称> 已连续跑 xx 天；历史表现好但近期严重下滑；建议验证疲劳/流量变化并准备新素材。

Budget rules:

配置预算 comes only from an explicit budget field or operator-provided history.
If only spend is available, write 预计减少/释放日消耗约 xx and label the estimate; never call spend a budget.
State an exact reduction only when a configured adjustment rule or credible prior control exists. Otherwise state the direction and the missing value needed.
After pause/reduction recommendations, recompute the expected pacing gap.
Estimate the number of new Ads only when a standard test budget or a defensible observed test-spend baseline exists; otherwise request that one value.

Every observation action must include a checkpoint and exit condition. A recommendation never implies execution.

4. 近7天表现好的 Ads（3–5个）

Rank	Ad（include Campaign > Group）	Stage	Spend / sample	KPI data	Consistency	Why good	Next use

Choose three to five Ads only when they genuinely qualify. Rank durable stable Ads before learning-period candidates. A learning Ad may appear only when clearly labeled 学习期候选, with its checkpoint and concentration risk. Return one or two, or state 暂无合格 Ads, rather than pad the list with weak traffic.

Explain why each is good using confirmed KPI performance, multi-day consistency, sample, trend, and delivery—not adjectives alone. Keep immature outcomes out of the negative evidence.

End with 以上均为人工决策建议，未执行任何平台变更。

Writing rules

Use the user's four Chinese section names and order; do not add a separate executive summary or duplicate action table.
Do not add a title-page or pre-section 核心判断 paragraph. Begin the report body directly with 1. 是否达标 after the title/date block.
Use the exact subsection titles 学习期池排名 and 稳定期池排名; never prefix them with 规则一 or 规则二.
Do not add a named-Ad 近7日专项判断 section to the standard daily brief. Insights from prior conversation about a specific Ad belong in the reusable follow-up template, not as hardcoded daily-report content, unless the user explicitly asks to include that Ad's drilldown in the report.
Use exact calendar dates and exact mature-window ranges.
Keep each conclusion or action close to its evidence and avoid repeated colored callout boxes. Prefer direct labels such as 预算影响 and 继续观察 over generic analysis prose.
Separate observed facts, inference, and unverified causes.
Show numerator/denominator for low-sample or concentration-sensitive ratios.
If a subsection is empty, say 无 and why.

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