28 lines
2.2 KiB
Markdown
28 lines
2.2 KiB
Markdown
# Cookware Creative Category Framework
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Use this as a planning baseline, not a mandatory fixed template.
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| Category | Purpose | Typical directions |
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|---|---|---|
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| 真人口播 | Explain a pain point or purchase reason | pain point, recommendation, single feature, FAQ, experience |
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| 真人演示 | Show the product being used | cooking task, setup, handling, serving, cleaning, storage |
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| Before / After | Make a change or choice visible | oversized vs right-sized, clutter vs organized, raw vs finished |
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| 产品开箱 | Establish product completeness and first impression | full unboxing, ASMR, reaction, accessory check, first wash |
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| 商品 Hero | Build visual desire and a clear product ending | set lineup, single product, food result, styled backgrounds |
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| 功能特写 | Clarify observable structure and operation | lid, handle, spout, interior, edge, base, assembly |
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| 使用场景 | Match the product to people and occasions | solo meal, family meal, breakfast, small kitchen, gifting |
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| 效果证明 | Provide credible evidence | dimensions, portion, visibility, quantity, cleaning, continuous take |
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| 细节材质 | Show finish and build without overstating claims | surface, interior, glass, joints, logo, color consistency |
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| AI创意反差 | Test high-attention concepts | scale contrast, rhythmic repetition, reveal, transformation, loop |
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| 素材变量测试 | Isolate what improves performance | hook, reaction, presenter, scene, pacing, audio, subtitle, CTA |
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## Allocation Guidance
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- Give more volume to demonstrations, use cases, hero shots, and feature close-ups when product footage is available.
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- Give more volume to human explanation and FAQ when education or trust is the main barrier.
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- Keep proof directions only where evidence can be recorded clearly.
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- AI concepts and strong reactions are exploratory; they should not crowd out understandable product use.
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- Variable tests should change one major variable at a time and name both sides of the comparison.
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For a large plan, 10–12 categories and 3–6 directions per category are usually readable. The requested total is authoritative: rebalance counts and verify the sum rather than forcing a preset allocation.
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