feat: add daily report skill

2026-08-20 16:06:13 +08:00
commit e50bacae1a
11 changed files with 867 additions and 0 deletions
@@ -0,0 +1,81 @@
+{
+  "meta": {
+    "account_name": "Demo Commerce",
+    "account_id": "demo-account-001",
+    "currency": "MYR",
+    "reporting_timezone": "Asia/Kuala_Lumpur",
+    "period_label": "2026-08-19",
+    "comparison_label": "Previous 7 complete days",
+    "freshness_label": "2026-08-20 14:48 MYT",
+    "attribution_label": "TikTok GMV Max native attribution",
+    "status_label": "谨慎乐观"
+  },
+  "summary": {
+    "spend": 1837.84,
+    "revenue": 11593.35,
+    "orders": 663,
+    "ctr_percent": null,
+    "cpi": null,
+    "roas": 6.31,
+    "simple_roi_percent": 530.8,
+    "cost_per_order": 2.77
+  },
+  "monitoring_note": "当前日数据尚未完整，预算决策以最近完整业务日为准。",
+  "trend": [
+    {"label": "08/13", "roas": 6.22, "partial": false},
+    {"label": "08/14", "roas": 6.45, "partial": false},
+    {"label": "08/15", "roas": 6.68, "partial": false},
+    {"label": "08/16", "roas": 7.27, "partial": false},
+    {"label": "08/17", "roas": 6.22, "partial": false},
+    {"label": "08/18", "roas": 6.16, "partial": false},
+    {"label": "08/19", "roas": 6.05, "partial": false}
+  ],
+  "campaigns": {
+    "winners": [
+      {"name": "Product A · Always-on", "id": "campaign-demo-001", "status": "ENABLE", "spend": 551.85, "revenue": 4292.29, "orders": 308, "roas": 7.78, "reason": "最大规模贡献者"},
+      {"name": "Product B · Growth", "id": "campaign-demo-002", "status": "ENABLE", "spend": 83.29, "revenue": 810.51, "orders": 47, "roas": 9.73, "reason": "效率与样本均衡"},
+      {"name": "Product C · New", "id": "campaign-demo-003", "status": "ENABLE", "spend": 36.05, "revenue": 414.81, "orders": 16, "roas": 11.51, "reason": "高效率，中等样本"}
+    ],
+    "anomalies": [
+      {"name": "Product D · Test", "id": "campaign-demo-004", "status": "ENABLE", "spend": 112.51, "revenue": 84.8, "orders": 3, "roas": 0.75, "reason": "GMV 低于广告费"},
+      {"name": "Product E · Test", "id": "campaign-demo-005", "status": "ENABLE", "spend": 116.97, "revenue": 185.16, "orders": 5, "roas": 1.58, "reason": "高消耗、低回收"},
+      {"name": "Product F · New", "id": "campaign-demo-006", "status": "ENABLE", "spend": 59.1, "revenue": 83.0, "orders": 3, "roas": 1.4, "reason": "低订单样本"}
+    ]
+  },
+  "creative": {
+    "row_count": 692,
+    "coverage_percent": 75.2,
+    "source_groups": [
+      {"label": "达人 / 联盟素材", "spend": 1232.55, "revenue": 7535.94, "orders": 463, "roas": 6.11},
+      {"label": "Demo Commerce 自有素材", "spend": 150.2, "revenue": 121.0, "orders": 8, "roas": 0.81}
+    ],
+    "winners": [
+      {"name": "真实使用场景素材 A", "id": "creative-demo-001", "creator": "Creator A", "spend": 20.34, "revenue": 352.83, "orders": 20, "roas": 17.35, "clicks": 89, "product_ctr_percent": 7.0},
+      {"name": "痛点演示素材 B", "id": "creative-demo-002", "creator": "Creator B", "spend": 25.64, "revenue": 331.4, "orders": 22, "roas": 12.93, "clicks": 104, "product_ctr_percent": 7.62}
+    ],
+    "anomalies": [
+      {"name": "高点击零成交素材 C", "id": "creative-demo-003", "creator": "Creator C", "spend": 22.94, "revenue": 0, "orders": 0, "roas": 0, "clicks": 48, "product_ctr_percent": 4.97},
+      {"name": "自有素材 D", "id": "creative-demo-004", "creator": "Demo Commerce", "spend": 21.45, "revenue": 0, "orders": 0, "roas": 0, "clicks": 31, "product_ctr_percent": 4.05}
+    ],
+    "insights": [
+      "成交主要集中于达人真实使用场景内容。",
+      "高点击零成交素材更像是点击后链路问题，应检查价格、库存、优惠与商品锚点。",
+      "平台归因只能说明相关性，不能证明增量因果。"
+    ]
+  },
+  "recommendations": [
+    {"title": "控制低效 Campaign 消耗", "detail": "优先检查 Product D 和 Product E；确认毛利底线后再分阶段降预算或暂停。", "confirmation": "required"},
+    {"title": "对赢家进行小步放量", "detail": "Product A 和 Product B 可尝试 10%–15% 的预算增量，并观察一个完整业务日。", "confirmation": "required"},
+    {"title": "重构素材池与点击后链路", "detail": "保留高成交达人素材，排查高点击零成交素材对应商品的价格、库存与锚点。", "confirmation": "partial"}
+  ],
+  "manual_confirmations": [
+    {"action": "暂停、恢复或调整预算", "required": true, "reason": "会直接改变实时投放。"},
+    {"action": "修改目标 ROI", "required": true, "reason": "会改变竞价与跑量策略。"},
+    {"action": "更换、钉选或移除素材", "required": true, "reason": "会改变 GMV Max 素材供给。"},
+    {"action": "只读检查商品链路", "required": false, "reason": "排查无需投放授权；实际改价仍需确认。"}
+  ],
+  "notes": [
+    "CTR 与 CPI 缺少有效分母时显示 N/A，不解释为零。",
+    "简化广告 ROI 未包含商品成本、佣金、退款和履约费用。"
+  ]
+}