{
  "note": "每小时消耗与 D0 回收(USD),账户报表时区。新户关户后把它追加进来:outcome 写结果,lesson 写一句教训。",
  "accounts": [
    {
      "short": "88775-5",
      "date": "2026-09-27",
      "kind": "good",
      "enabled": "10:55",
      "outcome": "消耗 1676.64 / 回收 2095.31 / ROAS 1.25,赚 419,未被罚,约 21:00 手动关",
      "lesson": "起量第一个整点 1.29;每计划 1 条主力 CTR ≥ 23%;前期预警都自己回升;16-17 点最赚,18 点起衰退",
      "hourly": {
        "11": [
          0.68,
          0.38
        ],
        "12": [
          82.44,
          106.38
        ],
        "13": [
          336.33,
          453.4
        ],
        "14": [
          365.39,
          396.63
        ],
        "15": [
          184.6,
          242.2
        ],
        "16": [
          108.13,
          200.48
        ],
        "17": [
          191.26,
          289.46
        ],
        "18": [
          212.82,
          211.89
        ],
        "19": [
          106.92,
          118.26
        ],
        "20": [
          78.03,
          73.49
        ],
        "21": [
          7.05,
          4.93
        ],
        "22": [
          2.08,
          2.9
        ],
        "23": [
          0.91,
          0.7
        ]
      }
    },
    {
      "short": "88794-9",
      "date": "2026-09-29",
      "kind": "bad",
      "enabled": "10:08",
      "outcome": "消耗 218.97 / 回收 201.70 / ROAS 0.92,亏 17,未被罚,19:00 手动关",
      "lesson": "起量就 0.86;CTR 全 20%+ 仍亏;按 ROAS 关 5 条后该段 1.12;跨 18 点冲回本反而回吐",
      "hourly": {
        "11": [
          2.43,
          1.88
        ],
        "12": [
          85.49,
          73.76
        ],
        "13": [
          81.31,
          71.89
        ],
        "14": [
          7.15,
          10.63
        ],
        "15": [
          7.89,
          10.8
        ],
        "16": [
          30.43,
          28.81
        ],
        "17": [
          3.55,
          3.63
        ],
        "18": [
          0.84,
          0.47
        ],
        "19": [
          0.01,
          0.0
        ]
      }
    },
    {
      "short": "88775-9",
      "date": "2026-09-26",
      "kind": "punished",
      "enabled": "13:37(重开)",
      "outcome": "消耗 280.69 / ROAS 1.84,约 15:00 ADVERTISER_ACCOUNT_PUNISH",
      "lesson": "与剧无关猎奇图 + 性暗示;前一天开投约 4 小时被整体停用未查原因就重开;ROAS 高也被罚",
      "hourly": {
        "13": [
          0.06,
          1.03
        ],
        "14": [
          280.63,
          522.34
        ]
      }
    },
    {
      "short": "88775-7",
      "date": "2026-09-26",
      "kind": "punished",
      "enabled": "约 17:00",
      "outcome": "消耗 1041.71 / ROAS 0.79,约 21:27 ADVERTISER_ACCOUNT_PUNISH",
      "lesson": "晚上开投撞衰退时段;20 点一小时花 644 仍在亏;猎奇素材且检测 502 无人检查",
      "hourly": {
        "17": [
          0.06,
          0.0
        ],
        "18": [
          85.11,
          74.36
        ],
        "19": [
          204.46,
          192.82
        ],
        "20": [
          644.45,
          486.49
        ],
        "21": [
          107.63,
          72.95
        ]
      }
    },
    {
      "short": "88776-1",
      "date": "2026-09-30",
      "kind": "bad",
      "enabled": "09:59",
      "outcome": "停时消耗 38.11 / 回收 24.93 / ROAS 0.65,亏约 13,未被罚,13:13 按运营「亏损不超 20」全停",
      "lesson": "20 张与剧无关猎奇图;CPM 约 0.1、CTR 20-30% 但回收差,4 部剧全在 0.5-0.75;起量第一个整点 0.64,SilverWing 在本户也亏(前两户 >1.1)",
      "hourly": {
        "10": [
          0.04,
          0.0
        ],
        "11": [
          8.23,
          4.88
        ],
        "12": [
          25.11,
          16.07
        ],
        "13": [
          4.73,
          3.98
        ]
      }
    },
    {
      "short": "89109-1",
      "date": "2026-09-30",
      "kind": "bad",
      "enabled": "15:28",
      "outcome": "停时消耗 81.02 / 回收 47.52 / ROAS 0.59,亏约 33.5,未被罚,19:14 运营全停",
      "lesson": "下午 15:28 开投,约 16:12 过审,17 点才有曝光,18 点起量时已进衰退时段:18 点一小时花 68.85 ROAS 0.59;30 张与剧无关猎奇图,10 部剧只有 5 部有量且全 <0.7;单条 Ad 吃掉一半消耗(CTR 26% ROAS 0.67);关户预警 18:42 起连报,运营 19:14 才回,多亏约 15",
      "hourly": {
        "16": [
          0.0,
          0.0
        ],
        "17": [
          5.11,
          2.51
        ],
        "18": [
          68.85,
          40.56
        ],
        "19": [
          7.06,
          4.45
        ]
      }
    }
  ]
}