# Output format

Use the smallest structure that still supports production.

## Reference shortlist

For each selected note include:

- URL and creator
- Platform
- Visible publish date and engagement metrics, or `未显示`
- Product/audience relevance
- First-second hook and opening visual
- Demonstration, proof, payoff, and CTA
- What is reusable as a pattern
- What must not be copied

## Cross-reference findings

Summarize:

- Repeated customer problem or desire
- Winning hook families
- Typical reveal time and total duration
- Proof devices and objection handling
- Visual rhythm, text density, and sound role
- Gaps that create an original opportunity
- Platform-specific differences and the convention chosen for the destination platform

## Original script

State the concept, target viewer, objective, duration, aspect ratio, language, and audio mode. Then provide a shot table with:

| Time | Visual/action | On-screen text | Audio/SFX | Purpose |
|---|---|---|---|---|

Finish with:

- Cover text
- Caption and CTA
- 3–5 relevant hashtags when requested
- Product assets required
- Claims or details that still need verification
- A short originality note explaining how the concept differs from its references