diff --git a/examples/oil-filter-pot-malaysia.md b/examples/oil-filter-pot-malaysia.md new file mode 100644 index 0000000..533b830 --- /dev/null +++ b/examples/oil-filter-pot-malaysia.md @@ -0,0 +1,65 @@ +# Example: Oil Filter Pot for TikTok Malaysia + +This is a synthetic format example. Its reference labels and metrics are placeholders, not claims about real posts. In a live task, replace them with verified platform URLs and visible metrics. + +## User request + +> Search Xiaohongshu, TikTok, and Douyin for viral oil-filter-pot videos. Create one original 15-second TikTok Malaysia script with Malay on-screen text and no voiceover. + +## Confirmed production brief + +- Product: stainless-steel oil filter pot with removable mesh, lid, handle, and pouring spout +- Destination: TikTok Malaysia +- Audience: Malaysian home cooks who fry food and want a tidier kitchen +- Format: 15 seconds, 9:16 +- Audio: music and natural kitchen sounds, no voiceover +- Copy language: Malay +- Claims boundary: show filtering and storage only; avoid health, purification, or food-safety claims + +## Reference shortlist + +| Reference | Visible evidence | Hook and payoff | Reusable pattern | Do not copy | +|---|---|---|---|---| +| Xiaohongshu reference A — live URL required | Date and engagement must be recorded from the visible note | Dirty-oil close-up → filtered residue reveal | Start with the unpleasant residue, reveal proof by second 7 | Exact caption, creator styling, shot order | +| TikTok reference B — live URL required | Plays, likes, comments, and shares when shown | Cluttered counter → one-container solution | Problem-solution transformation and fast lid-click payoff | Original footage, sound edit, creator persona | +| Douyin reference C — live URL required | Date and engagement must be recorded from the visible video | Premium product turntable → functional demo | Beauty hook followed by a practical reversal | Exact transitions, wording, music timing | + +## Cross-platform findings + +- Shared customer problem: handling used cooking oil creates crumbs, drips, and too many containers. +- Strong hook families: “Do not throw it away yet,” visible residue macro, and cluttered-counter comparison. +- Proof device: show crumbs staying in the mesh while clearer golden oil collects below. +- Effective reveal window: introduce the product by seconds 2–4 and show filtering proof by seconds 6–8. +- TikTok adaptation: faster opening, fewer words, one clear transformation, and a direct product-selection CTA. +- Original opportunity: combine a disposal question with a satisfying filter lift, then end on tidy storage instead of copying any single reference narrative. + +## Original concept + +**Concept:** Jangan Buang Dulu +**Objective:** stop the scroll with “dirty” oil, prove the filter action, and position the pot as a tidy storage tool. + +| Time | Visual/action | On-screen text | Audio/SFX | Purpose | +|---|---|---|---|---| +| 0–2s | Macro shot of golden used oil with fried crumbs on a spoon | Minyak ini terus buang? | Beat starts, light oil drip | Problem hook | +| 2–5s | Pour oil into the removable mesh seated in the pot | Tunggu dulu… | Controlled pouring sound | Introduce the solution | +| 5–8s | Lift the mesh; crumbs remain above and clearer oil is visible below | Sisa tertapis dengan mudah | Soft metal lift | Visual proof | +| 8–11s | Remove mesh, close lid, wipe one drop from the spout | Tapis • Tutup • Simpan | Lid click and cloth wipe | Compress three benefits | +| 11–15s | Closed pot on a clean counter; slow push-in | Dapur lebih kemas | Bright music accent | Payoff | + +## Publishing copy + +- Cover: **Jangan Buang Dulu!** +- Caption: **Minyak yang masih elok boleh ditapis dan disimpan dengan lebih kemas. Pilih saiz yang sesuai untuk dapur anda.** +- CTA: **Pilih 1.5L atau 2L** +- Hashtags: **#BekasMinyak #BarangDapur #DapurKemas #KitchenHacksMY #TikTokShopMY** + +## Required product assets + +- Front and three-quarter product photos +- Close-up of the removable mesh +- Lid, handle, and pouring-spout details +- Verified size and price information + +## Originality note + +The script uses a cross-platform pattern—problem, filtering proof, tidy payoff—but changes the premise, wording, shot sequence, prop arrangement, and CTA. It does not reuse third-party footage or reproduce one creator's execution.