feat: add cookware ad creative planner skill

2026-09-07 14:58:52 +08:00
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+# Cookware Creative Category Framework
+
+Use this as a planning baseline, not a mandatory fixed template.
+
+| Category | Purpose | Typical directions |
+|---|---|---|
+| 真人口播 | Explain a pain point or purchase reason | pain point, recommendation, single feature, FAQ, experience |
+| 真人演示 | Show the product being used | cooking task, setup, handling, serving, cleaning, storage |
+| Before / After | Make a change or choice visible | oversized vs right-sized, clutter vs organized, raw vs finished |
+| 产品开箱 | Establish product completeness and first impression | full unboxing, ASMR, reaction, accessory check, first wash |
+| 商品 Hero | Build visual desire and a clear product ending | set lineup, single product, food result, styled backgrounds |
+| 功能特写 | Clarify observable structure and operation | lid, handle, spout, interior, edge, base, assembly |
+| 使用场景 | Match the product to people and occasions | solo meal, family meal, breakfast, small kitchen, gifting |
+| 效果证明 | Provide credible evidence | dimensions, portion, visibility, quantity, cleaning, continuous take |
+| 细节材质 | Show finish and build without overstating claims | surface, interior, glass, joints, logo, color consistency |
+| AI创意反差 | Test high-attention concepts | scale contrast, rhythmic repetition, reveal, transformation, loop |
+| 素材变量测试 | Isolate what improves performance | hook, reaction, presenter, scene, pacing, audio, subtitle, CTA |
+
+## Allocation Guidance
+
+- Give more volume to demonstrations, use cases, hero shots, and feature close-ups when product footage is available.
+- Give more volume to human explanation and FAQ when education or trust is the main barrier.
+- Keep proof directions only where evidence can be recorded clearly.
+- AI concepts and strong reactions are exploratory; they should not crowd out understandable product use.
+- Variable tests should change one major variable at a time and name both sides of the comparison.
+
+For a large plan, 10–12 categories and 3–6 directions per category are usually readable. The requested total is authoritative: rebalance counts and verify the sum rather than forcing a preset allocation.